Parade Float Highlights Company's History in the 'Wild West'
July 13, 2012
SALT LAKE CITY – A 60-foot float in the upcoming Days of ’47 Parade will highlight Rocky Mountain Power’s 100 years of service.
“Rocky Mountain Power is celebrating our own history of pioneering electric power in the West,” said Richard Walje, Rocky Mountain Power president and CEO. “Salt Lake City was also a pioneer in the development of electric power, becoming just the fifth city in the world to install central-station electric street lighting. It followed cities like New York and London when it was still very much a dusty frontier town.”
Rocky Mountain Power’s float features a bucket truck and power line, a power plant, mountains, and wind and sun fueling solar panels and wind turbines. The float made its debut in the Grand Parade in Provo on July 4, winning Most Outstanding Corporate Entry.
“We thought our centennial year was the perfect time to celebrate the state’s pioneering history along with our own,” explained Kathy Hoffman, customer and community manager.
The float will be on display July 16-17 at Salt Lake City’s South Towne expo center to give the community a close-up look. It’s equipped with a “quick response” or QR code, taking people to more information about the company and its centennial though their cell phones.
“We share a long history with the ‘Wild West’ and are excited to participate in community celebrations this summer,” Walje said. “As we commemorate our centennial, we like to remind folks that we’re just getting started. Count us in for another century of reliable electric service.”
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